COÛT DE LA LIBERTÉ T-SHIRTS

Jeffrey Lubell—a cofounder of True Religion—and his wife Carrie Stroup established ready-to-wear label COÛT DE LA LIBERTÉ in 2020. For the duo, the brand, whose name means “the cost of freedom,” is a manifestation of their shared passion for free-spirited creative expression and genuine love of clothing. The label’s laidback-meets-luxury collections affirm this, combining cues from ’70s fashion, glamour, and Californian style in pieces that are all expertly crafted at its downtown Los Angeles atelier. COÛT DE LA LIBERTÉ stays true to its guiding vision with its wardrobe dedicated to cultivating singularity and celebrating artistry.