Atlanta-born and London-raised Reese Cooper takes an inspired approach to menswear that has set the ground for an auspicious trajectory in the few years since his namesake label’s inception. Aside from garnering features in the industry’s most influential publications, Cooper holds the title of the youngest-ever finalist for CFDA/Vogue’s Fashion Fund, a program known for having spotlighted future industry trailblazers such as Thom Browne, Proenza Schouler, Rodarte, and Alexander Wang. Now operating out of the Los Angeles factory in which his clothing is manufactured, Reese Cooper continues to explore notions of self-made Americana through the remodeling of classic menswear tropes. With each collection presented as the next chapter in a larger narrative, the Reese Cooper label continuously evolves alongside its designer, delivering revised interpretations of collegiate and workwear-adjacent outerwear, denim, hoodies, and knits. The prevalence of distressed, lived-in finishes accentuate the label’s storytelling-focussed design principles, connoting a wisdom that speaks beyond the youth of both the Reese Cooper label and the designer at its helm.