Hubert de Givenchy founded his namesake fashion house in 1952, becoming one of the 20th century's most renowned couturiers on the strength of his timeless and supremely refined designs. Menswear appeared in 1969. Since 2005, creative director Riccardo Tisci has brought a dark romanticism and sensuality to the house's codes of luxury. Juxtaposing tailored suiting and overcoats with elements of sportswear and streetwear, the label’s sweatshirts, bomber jackets, leather shorts and jeans, and backpacks take on a distinctively graphic sensibility from each season’s directional prints. Neo-Baroque rottweiler, Madonna, and Bambi graphic prints, as well as the label’s signature Tyson sneakers and Obsedia bags and accessories, have all become iconic fixtures of the contemporary fashion landscape. Tisci’s fusion of athletic and aristocratic elements defines Givenchy’s innovative "street couture" aesthetic.