HGBB STUDIO

Launched in 2019 by Danish streetwear aficionado Tobias Billetoft and South Korean fashion designer Sangchan Lee, HGBB STUDIO notes its Scandinavian-Asian heritage as the guiding force behind its durable, seasonless fashion. The Copenhagen-based label crafts thoughtfully designed ready-to-wear that gives original, contemporary expression to the time-honored craftsmanship and stylistic traditions of its two founding cultures. Elevated yet unfussy garments like anoraks, jeans, and quarter-zip pullovers—constructed in carefully selected sustainable textiles like Japanese washed denim and organic cotton blends—balance the sophistication of tailored silhouettes with the laid-back, loose-fit appeal of streetwear. Pulling from different places and periods, HGBB STUDIO brings timely experimentation to timeless garments.