STRONGTHE

STRONGTHE, the namesake label of Thai-born Strong Theveethivarak, centers the history and culture of Thailand as the focal point of its ready-to-wear designs. Launched in 2019, the London-based brand produces experimental collections of distinctly tailored garments that introduce edgy and progressive glamour to the hallmarks of traditional Thai style. Trousers feature pointed, fang-like hems, and blouses are haphazardly cinched, while fitted jackets, oversized scarves, and crossbody bags are ornamented with the label’s signature knots. Cheekily subverting classic forms and silhouettes, STRONGTHE delivers a new-fashioned wardrobe that is equally authentic and unique.