ASICS for Men
Derived from the Latin phrase "a sound mind, a sound body," the name ASICS speaks to the brand’s founding mission: the promotion of total health and fitness. Founded in 1949 by Kihachiro Onitsuka, the Japan-based company is a longtime leader in technical and manufacturing achievements, opening its very own Institute of Sports Science in 1990 as a dedicated research hub for scientists, athletes, and coaches to work together toward innovations in footwear and athletic apparel. The brand’s streamlined structures and GEL technology has made their sneakers a favorite of walkers and runners across the track, trail, and city streets due to their comfort and high-level shock absorption. With its ever-evolving range of plush suede, mesh, and leather contemporary lifestyle models, ASICS continues its legacy of quietly and fundamentally altering the status quo of the boutique sneaker universe.Derived from the Latin phrase "a sound mind, a sound body," the name ASICS speaks to the brand’s founding mission: the promotion of total health and fitness. Read more
