LU'U DAN JEANS

LU'U DAN—from a Vietnamese expression for "dangerous man"—is the ready-to-wear line of London-based designer Hung La. With a background that includes working under esteemed fashion figures like Phoebe Philo and Nicolas Ghesquière, La is well versed in using garment design to shape narratives. The label’s clean and punchy collections present inventive knits, evocative prints, and daring color palettes designed to reframe clichéd ideas of Asian identity. Honoring age-old traditions by giving them new life, LU'U DAN creates more expansive legacies through its rich and progressive vision of contemporary fashion.