OPEN YY has been a leader of unorthodox elegance since its launch in 2020 by sisters Jiyoung and Boyoung Kim. The Seoul-based label is known for its casual cool approach to daily luxury, adding a youthful expression to familiar staples. The brand’s expansive wardrobe of ready-to-wear, footwear, and accessories is defined by its inventive designs, which feature a healthy mix of asymmetrical constructions, irregular proportions, and trompe l’oeil finishes. With irreverence and mastery of technique, OPEN YY redefines what sets an outfit apart.