STRONGTHE

Thai-born Strong Theveethivarak launched his namesake label STRONGTHE in 2019, crafting newfangled ready-to-wear inspired by his native country’s history and culture. With influences ranging from Thai spiritual traditions to Bangkok’s colossal shopping centers, the London-based label’s experimental collections of artfully tailored garments comprise an artful patchwork of silhouettes and styles. Pieces like plaid pants with pointed hems and long-sleeved tops with beaded accouterments emerge alongside fitted jackets, oversized scarves, and crossbody bags detailed with the label’s signature knotting technique. Creatively subverting traditional forms, STRONGTHE brings authentic originality to the landscape of contemporary fashion.