Morley

Belgian label Morley believes in cheerful and understated kidswear. Since its 2010 launch by founders Jacques Naessens and Aniek Loosveldt, the brand has played up cute prints, classic colorways, and versatile cuts in collections of fuss-free garments enjoyed by children and their caretakers alike. Lightweight poplin dresses make a breezy addition to any wardrobe, jersey pieces are designed to mix and match with ease, and polo shirts and crew neck sweaters offer formal but comfortable styling options. With pastel hues that are easy on the eyes and luxurious textiles that are soft on the skin, Morley makes clothes that adults love and kids want to wear.