Feet in the Clouds: On

CloudTec® Levels Up

  • Photography: Devon Corman

Clouds are cool. They color our sunsets, add depth to our skies—they warn us of moody weather, create alien vistas. For as long as we’ve marveled at them, we’ve probably wondered at some point or another, what it might be like to stand on them. Now, in your own earth-bound way, you can try it, with On’s proprietary CloudTec® technology. Inspired by soft landings and explosive takeoffs, On’s comfort innovation hinges on clouds. Mastering, but not limited to the demands of gravity, On delivers versatile solutions for other tough elements, too—the trail, water, and wind.

Featured In This Image: On sneakers and On track pants.

On Running Black and White Cloudultra Sneakers
Cloudy skies might imply a certain grayness, but there’s very little gray area with these. The treaded CLOUDTEC® rubber outsoles come with Missiongrip™ technology, fusing function with performance. Ultra cushioned and ultra comfortable—from trail running to street walking.

Featured In This Image: On sneakers.

On Running Blue Cloudventure Sneakers
The Blue Cloundventure offers CLOUDTEC® in a different hue, rethinking what it means to have blue skies overhead.

Featured In This Image: On sneakers.

On Running Limelight Eclipse Cloudultra Sneakers
An eclipse happens when one celestial body is obscured by another, blocking it or its light source. Introducing the Limelight Eclipse Cloudultra, tailor-made for speed and stability. The rule is the same for any eclipse—blink and you’ll miss it.

  • Photography: Devon Corman
  • Date: March 30th, 2021