LU'U DAN PANTS

London-based designer Hung La trained under esteemed fashion figures like Nicolas Ghesquière and Phoebe Philo before founding LU’U DAN in 2021. Named after a Vietnamese expression meaning “dangerous man,” the luxury ready-to-wear label is rooted in La’s desire to subvert clichéd ideas of Asian identity toward the creation of more expansive legacies. The brand’s clean and punchy collections dismiss expectations, opting instead for unconventional silhouettes, evocative prints, and bold color palettes. Honoring age-old traditions by giving them new life, LU’U DAN offers a rich and progressive vision to contemporary fashion.