Thug Club

Better known online as Thug Min, Yeong Min Cho already had a strong presence in the South Korean fashion scene by the time he cofounded THUG CLUB in 2018. After Jiyool Kwon was brought on board as design director a few seasons in, the pair cultivated the label’s subversive style of statement-making streetwear, spotted time and again on celebrities and influencers. Hip-hop and Americana motorcycle aesthetics pervade the Seoul-based label’s collections in the form of matching sets and roomy cuts with distressed denim trims or silver studded hardwear. THUG CLUB makes irreverence a brand signature with ready-to-wear catered to decisive self-expression.