We11done PETS
Determined to redefine contemporary notions of luxury, Seoul-based brand We11done— pronounced “well done”—creates modern reinterpretations of bygone forms. Founders Dami Kwon and Jessica Jung originally enchanted Korea’s style aficionados in 2014 with Rare Market: a concept boutique with curated selections from emerging international designers. We11done debuted one year later with a collection of athleisure and streetwear-inspired styles. Merging late 1990s and early 2000s aesthetics, Kwon and Jung’s era-spanning reference points create a feeling of futurity. Understated sophistication is remixed with contemporary nostalgia to carry a timeless sartorial currency across the label’s eclectic product range. Functional, sportive, and sleek, We11done’s versatile designs levy refined classic elements into contemporary lifestyle pieces.Determined to redefine contemporary notions of luxury, Seoul-based brand We11done— pronounced “well done”—creates modern reinterpretations of bygone forms. Read more
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