Mimi Wade KIDS

London-based designer and It Girl Mimi Wade is beloved for her puckish, eponymous ready-to-wear label that crosses Hollywood glamour with ‘90s grunge chic. The brand’s kidswear line borrows imagery from a medley of nostalgic references to deliver collections that allow maximum expressivity and play in young wearers. T-shirts and halter dresses trimmed with lace feature clever wordplay and friendly graphics, while delicate knits in pastel hues are finished with feathery collars—forming fun outfits for both special occasions and the everyday. Spirited, cheeky, and whimsical, Mimi Wade opens a portal into a magical world of sartorial adventure for children.