ASICS SNEAKERS

Derived from the Latin phrase "a sound mind, a sound body," the name ASICS speaks to the brand’s founding mission: the promotion of total health and fitness. Founded in 1949 by Kihachiro Onitsuka, the Japan-based company is a longtime leader in technical and manufacturing achievements, opening its very own Institute of Sports Science in 1990 as a dedicated research hub for scientists, athletes, and coaches to work together toward innovations in footwear and athletic apparel. The brand’s streamlined structures and GEL technology has made their sneakers a favorite of walkers and runners across the track, trail, and city streets due to their comfort and high-level shock absorption. With its ever-evolving range of plush suede, mesh, and leather contemporary lifestyle models, ASICS continues its legacy of quietly and fundamentally altering the status quo of the boutique sneaker universe.