We11done PET APPAREL

Determined to redefine contemporary notions of luxury, Seoul-based brand We11done— pronounced “well done”—creates modern reinterpretations of bygone forms. Founders Dami Kwon and Jessica Jung originally enchanted Korea’s style aficionados in 2014 with Rare Market: a concept boutique with curated selections from emerging international designers. We11done debuted one year later with a collection of athleisure and streetwear-inspired styles. Merging late 1990s and early 2000s aesthetics, Kwon and Jung’s era-spanning reference points create a feeling of futurity. Understated sophistication is remixed with contemporary nostalgia to carry a timeless sartorial currency across the label’s eclectic product range. Functional, sportive, and sleek, We11done’s versatile designs levy refined classic elements into contemporary lifestyle pieces.