Houseplant HOME

Launched in 2021 by Hollywood personages Seth Rogen and Evan Goldberg, Houseplant offers choice goods for the smoker with a penchant for sophisticated decor. The label’s artisanal ashtrays, oil lamps, match strikes, and table lighters are thoughtfully designed (often by Rogen himself) and crafted with high-quality and natural materials like polished marble, stoneware clay, specialty wood, and brushed metal. Pieces like the popular Pebble Match Strike, which features a built-in match holder and ashtray, can go into incognito mode with the return of its lid—leaving it looking like no more than a tasteful objet d’art. Well-crafted, convenient, and aesthetically refined, Houseplant’s homewares reimagine the modern smoking ritual with class.