J KOO JEANS

After meeting while studying menswear at Central Saint Martins, husband-and-wife duo Yeonjoo Koo and Jinwoo Choi pivoted and founded womenswear label J KOO in 2010. The Korean brand borrows traditional men's tailoring techniques for its wardrobe of ready-to-wear that has become a favorite at Seoul Fashion Week for its sophisticated take on masculine-feminine duality. Between the luxe textiles that range from tweed to satin and the structured yet seductive silhouettes, the label's highly tailored garments—including knee-length skirts with adjustable drawstrings and crisp blazers with shoulder cutouts—feel both office-ready and punk at the same time. Dusting off old-school power dressing tropes and refashioning them for the youth of today, J KOO is crafting contemporary collections irresistible to people of any gender.