HOPE

Launched in 2001, Swedish label HOPE was founded by Ann Ringstrand and Stefan Söderberg, former coworkers at the H&M buying office. Delivering progressive yet timeless garments, HOPE emphasizes craftsmanship and attention to detail. The label is driven by a passion for diversity, with designs that encourage wearers to express their own style. Presented in versatile neutral tones, basics including buttoned shirts, sweaters, and trousers feature clean lines with strong tailoring, nodding to menswear and utility workwear. HOPE’s functional seasonal staples are fresh, elegant must-haves for a flexible wardrobe that adapts to personal taste and defies convention.