Inspired by Japanese concept stores during a fruitful trip to Tokyo, former Daft Punk manager Gildas Loaëc and architect Masaya Kuroki founded their record-cum-fashion label Maison Kitsuné in 2002. The duo merge their shared interest in minimalist Parisian style and electronic music to create a distinctive single-brand experience, enabling the pair to carve a unique path by transgressing the traditional constraints of both industries. The brand’s moniker, ‘Kitsune’—the Japanese word for ‘fox’ and venerated as mythical shape-shifting creative with a multitude of lives and manifestations—evokes the brand’s manifold identity. The signature Kitsune fox emblazons the brand’s assortment of refined streetwear classics, showcasing a light-hearted blend of Japanese minimalism and Parisian prep. With the appointment of former Celine design director Yuni Ahn as creative director in 2019, the label’s familiar relaxed aesthetic and simple cuts are finished with a whimsical twist, adding tonal outfitting and luxe accents into the Maison’s repertoire.
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