Kijun

Kijun—meaning “standard” in Korean—is a Seoul-based womenswear label that redefines traditional standards of beauty. Founded in 2018 by Hyunwoo Kim and Myungjun Shin, the brand takes a cinematic approach to each collection, every season imagined as a distinct film with a unique costuming concept. Inspired by the street style of ’80s and ’90s Seoul, the designers bring together dichotomous elements to create highly stylized yet wearable pieces. The brand’s exploratory process yields bubble skirts, printed tops, and flared-leg lounge pants, each cut with sculptural detail. With a range of eye-catching pieces suitable for everyday wear, Kijun reconfigures beauty for the contemporary moment with fresh and innovative wit.