American designer Mike Amiri launched AMIRI in 2013 to deliver ready-to-wear inspired by rock subcultures of his ’90s Los Angeles upbringing. The label quickly rose to fame and became a favorite among Hollywood elite for its signature rock-and-roll aesthetic, which captures an effortless, California cool. The wardrobe of playful staples—featuring distressed denim, paint-splattered leathers, and colorful appliqués—is all designed and carefully manufactured in downtown LA using materials ethically sourced from around the globe. AMIRI fills the gap between grunge sensibility and artisanal craftsmanship, resulting in a high-quality label that embodies the spirit of youthful rebellion.