ALEXANDER DIGENOVA JEANS

California native Alexander Digenova channels the raw energy of punk, heavy metal, and grunge into his namesake label. Founded in 2015, it reflects Digenova’s belief in self-expression, translating countercultural influences into contemporary pieces. Vintage and surplus materials are reworked into statements of confidence and intent, linking past aesthetics with a modern edge. ALEXANDER DIGENOVA proposes a wardrobe that resists conformity and celebrates individuality.