Fruity Booty

With designs that blend sensuality and play, Fruity Booty delivers a zestful take on lingerie made for the female gaze. Founded in 2018 by Hattie Tennant and Minna Bunting, the London-based label takes an experimental approach to its pieces, incorporating bright prints and modish designs into flattering lingerie staples like underwire tank tops, mesh gloves, and garter belts. The women-led project uses locally sourced deadstock and surplus materials to create sustainably made undergarments, swimwear, accessories, and demi-wear (for the looks that fall between underwear and outerwear). Fresh and formfitting, Fruity Booty lingerie delivers allure and frivolity—whether it’s worn under an outfit or as the outfit.