SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

SJYP - Reversible Brown Wool Hairy Hat

SJYP

Reversible Brown Wool Hairy Hat

€130

SJYP - Black Terry Logo Bucket Hat

SJYP

Black Terry Logo Bucket Hat

€90

SJYP - White Terry Logo Bucket Hat

SJYP

White Terry Logo Bucket Hat

€90

SJYP - Reversible Off-White Sherpa Coat

SJYP

Reversible Off-White Sherpa Coat

€485

SJYP - Yellow Down Mustang Jacket

SJYP

Yellow Down Mustang Jacket

€855

SJYP - Blue Denim Sherpa Rider Jacket

SJYP

Blue Denim Sherpa Rider Jacket

€715

SJYP - Brown Heavy Fleece Jacket

SJYP

Brown Heavy Fleece Jacket

€510

SJYP - Reversible Burgundy Sherpa Jacket

SJYP

Reversible Burgundy Sherpa Jacket

€425

SJYP - Blue Denim Sherpa Jacket

SJYP

Blue Denim Sherpa Jacket

€485

SJYP - Off-White Hairy Fleece Jacket

SJYP

Off-White Hairy Fleece Jacket

€395

SJYP - Off-White Neck Warmer Cardigan

SJYP

Off-White Neck Warmer Cardigan

€455

SJYP - Brown Leopard V-Neck Vest

SJYP

Brown Leopard V-Neck Vest

€165

SJYP - SSENSE Exclusive Pink Logo T-Shirt

SJYP

SSENSE Exclusive Pink Logo T-Shirt

€105

SJYP - Blue Destroyed Jeans

SJYP

Blue Destroyed Jeans

€280

SJYP - Yellow Corduroy Piping Trousers

SJYP

Yellow Corduroy Piping Trousers

€395

SJYP - Off-White PVC 'Blue Everyday' Two Way Tote

SJYP

Off-White PVC 'Blue Everyday' Two Way Tote

€195

SJYP - White Sherpa Bucket Bag

SJYP

White Sherpa Bucket Bag

€190

SJYP - Black Long Padding Jacket

SJYP

Black Long Padding Jacket

€715

SJYP - Blue Denim Destroyed Jacket

SJYP

Blue Denim Destroyed Jacket

€400

SJYP - Brown & Blue Layered Muffler Pullover

SJYP

Brown & Blue Layered Muffler Pullover

€400

SJYP - Pink & Red Layered Muffler Pullover

SJYP

Pink & Red Layered Muffler Pullover

€400

SJYP - Blue Denim Overalls

SJYP

Blue Denim Overalls

€375

SJYP - Purple Cable Knit Cardigan

SJYP

Purple Cable Knit Cardigan

€345

SJYP - Pink & White Stripe Puff Pullover

SJYP

Pink & White Stripe Puff Pullover

€295

SJYP - Yellow Cable Knit Cardigan

SJYP

Yellow Cable Knit Cardigan

€345

SJYP - Blue Side Destroyed Jeans

SJYP

Blue Side Destroyed Jeans

€265

SJYP - Blue Denim Colorblocked Miniskirt

SJYP

Blue Denim Colorblocked Miniskirt

€225

SJYP - White Logo Long Sleeve T-Shirt

SJYP

White Logo Long Sleeve T-Shirt

€145