Ashley Williams

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams was tapped to join Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent, designing with the collective for two seasons before making her solo runway debut for Spring 2015. An eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitably British charm, the NEWGEN-sponsored designer’s womenswear encompasses the exuberant and irreverent spirit of her generation. Cheeky slogans and delightfully campy graphics adorn oversized t-shirts and sweatshirts, with bags and accessories embellished with off-beat details. Unabashedly feminine dresses and miniskirts play with cool borrowed-from-the-boys streetwear, including oversized bomber jackets, fleece hoodies, and t-shirt dresses.

Ashley Williams - SSENSE Exclusive Black & Transparent  'Womyn' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Womyn' Hair Clips

€130

Ashley Williams - White Power Nap Long Sleeve T-Shirt

Ashley Williams

White Power Nap Long Sleeve T-Shirt

€130

Ashley Williams - Pink Cherub Devil Long Sleeve T-Shirt

Ashley Williams

Pink Cherub Devil Long Sleeve T-Shirt

€130

Ashley Williams - SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

Ashley Williams

SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

€155

Ashley Williams - Pink Cherub Devil Jogger Lounge Pants

Ashley Williams

Pink Cherub Devil Jogger Lounge Pants

€145

Ashley Williams - Brown Tiger Dolly Coat

Ashley Williams

Brown Tiger Dolly Coat

€600

Ashley Williams - Black Fleece Happy Sperm Juju Pullover

Ashley Williams

Black Fleece Happy Sperm Juju Pullover

€415

Ashley Williams - Purple Fleece Juju Pullover

Ashley Williams

Purple Fleece Juju Pullover

€415

Ashley Williams - SSENSE Exclusive Green Fleece Salem Tiger Hoodie

Ashley Williams

SSENSE Exclusive Green Fleece Salem Tiger Hoodie

€415

Ashley Williams - Green & Purple Argyle Mimi Cardigan

Ashley Williams

Green & Purple Argyle Mimi Cardigan

€570

Ashley Williams - SSENSE Exclusive Brown & Green Camo Jacket

Ashley Williams

SSENSE Exclusive Brown & Green Camo Jacket

€445

Ashley Williams - SSENSE Exclusive Green & Black Tiger Pouch

Ashley Williams

SSENSE Exclusive Green & Black Tiger Pouch

€200

Ashley Williams - Purple & Black Tiger Pouch

Ashley Williams

Purple & Black Tiger Pouch

€200

Ashley Williams - Brown & Green Kate Tote

Ashley Williams

Brown & Green Kate Tote

€155

Ashley Williams - Silver Glitter Kate Tote

Ashley Williams

Silver Glitter Kate Tote

€185

Ashley Williams - Black Bow Earrings

Ashley Williams

Black Bow Earrings

€115