OUAT

Ryosuke Tamura launched unisex label OUAT in 2019 out of his Tokyo-based vintage clothing boutique Once Upon A Time. Inspired by the cultures and atmospheres of countries he’s visited, the Japanese designer crafted his line of elevated staples with the enduring appeal of archival allusions. The brand gained popularity for its experimental and utilitarian sportswear, workwear, and other day-to-day basics, which work together in cohesive, adaptable ensembles. Bearing the hallmarks of quality Japanese craftsmanship, OUAT’s curated wardrobe stands apart for its futuristic aesthetic with a familiar vintage feel.