Casablanca

As the latest outing by freewheeling streetwear linchpin Charaf Tajer, Casablanca proposes a thoughtfully designed take on upgraded sportswear and accessories. Culling from a wealth of experience and intuitive understanding of what constitutes Parisian cool, Casablanca’s aesthetic framework is distinct yet familiar. The label brings an unprecedented sense of prestige to straightforward athleisure, zeroing in on a strain of après sports-inspired offerings to accentuate the luxury inherent in laid-back living. With all manufacturing taking place in its namesake city, the label’s geographic center informs the retro-leaning tendencies of its bon vivant muses and the graphic flourishes that unite the sweeping collection. A strong sense of identity and endearing bravado position Casablanca as a refreshing new voice poised to redefine elevated leisure.