Griff Made It Herself
The rising English star talks creating her own music, clothes, and what it was like touring with Dua Lipa.
- Written by: Natalie Maher
- Photographed by: Tyrell Hampton

Your favorite pop star’s favorite pop star is sitting on a bus, taking calls from a nondescript parking lot. This is a regular occurrence for Griff—the 24-year old English singer-songwriter and pop’s least likely stadium act—who is almost always killing time between cities.
Since winning the Brit Award for Rising Star in 2021, she’s opened for Taylor Swift at Wembley Stadium, Dua Lipa on the Future Nostalgia Tour, eight nights of Ed Sheeran’s +–=÷× Tour, and a handful of Coldplay’s recent European dates. When we spoke, she had just wrapped Sabrina Carpenter’s Short and Sweet Tour, the latter of which overlapped with her own solo tour.
Griff is a quiet force in the recent co-orbital pop star frenzy. In summer 2024, she dropped her debut album Vertigo, the anthemic, almost entirely self-produced project. The album laces breezy 80’s-style synthesizers and glossy power vocals next to deftly deployed quips: “you said you needed space, go on then, astronaut,” she laments on “Astronaut,” a track that includes piano from Coldplay frontman Chris Martin. (Its title track went on to garner a hefty “love this” from the ever-powerful Instagram story of Taylor Swift). It’s a pop project that could make even the most self-serious skeptic submit to a headnod or two.
When we spoke earlier this year, Griff apologized for being under the weather, crediting Europe’s always-inclement autumn. Though, there might be something to be said of her schedule. On any given mid-afternoon, Griff is more likely than not on her way to soundcheck, clad in Ganni sweats or Molly Goddard trousers (“they're comfy but they've got frills on them, so they still make me feel good”) paired with a “good knit,” from “like a car boot sale or something.” Griff’s everyday style is enviously in-the-know and fittingly cool; think elevated trackies and hints of romantic flair, or like Dua Lipa if she were on vacation less.
Though, who Griff is on the bus every morning is not who Griff is on-stage. In a few hours, she will descend down her own rabbit hole, emerging in a fantasy of lush, medieval romanticism (ruffles, puff sleeves, pastels and petticoats), British sensibility and a bit of academia (knee-high socks and crisp loafers) and Gen-Z cheekiness (tangled sheer layers and exposed bras amongst flecks of metallic).
While varied, the aesthetic is nowhere near random. The singer makes most of her own clothing, just as she produces much of her own music. Vertigo is inspired by the feeling of inversion and marked by the omnipresent spiral motif, which is littered throughout fan comments on her socials, found transposed on her thighs onstage via a pair of Maison Soksi teal wormhole tights, and atop her head as she performs with a baby hair perfected into a neat helix on the side of her forehead, much like a 2025 Betty Boop. Amongst the never-ending discourse surrounding trend cycles and consumerism, there’s something especially satisfying about a 20-something-year-old with the clear-headed intentionality of Griff.


Natalie Maher
Griff
I saw something you had tweeted about how last time you were in the U.S., you were shocked by things like yellow school buses and the existence of half & half. When you're traveling across different countries on tour, do you see the style differences, or is it hard to tell from the bus?
Oh, no, you can definitely see. I try my best to get out and about, but you can feel the style differences for sure. New York is obviously maybe the most similar to London, but even still the style is different.
Was there anywhere particular you've visited on-tour where things felt a bit bonkers style-wise?
I feel like just the closer we got into middle America, the more, I guess, practical and utilitarian this style got. To put it diplomatically.
A perfectly politically-correct answer.
[Laughs] Yeah. And then I feel like when you get to the West Coast, I think people dress for the sun, and their lifestyles are around the sun. It's not a thing for me to own a fedora really because in the UK, the weather is just so bad. So, yeah, I guess it's just the weather difference mainly.
Right. I guess if you're in California more, you'll have to get a fedora.
Yeah, exactly. I feel like sportswear is a bit more of a thing in America too because you guys have bars with huge cinema-style screens and a million different sports projected on one wall. I think that does manifest into both male and female style.
That's a good point because the jersey trend does feel international, but I suppose the U.S. has a certain machismo attached to its sports.
It honestly feels a bit fake and cheap when the UK tries to do the jersey style. Like, you know, our high streets will sell jerseys, but it's not really that good.
I can't remember where we were, it must have been in Dallas, and the venue or the security team actually got me this really incredible jersey on the Short and Sweet Tour. I'm trying to remember the team. But suddenly I was like, ‘Oh, this is what an actual real jersey is like.’ Like, I get it now.

Have you always been into clothing?
I was the only girl growing up, so my earliest memory of loving style would be to entertain myself. I would get bed sheets and drape them on myself and try to make dresses from them. It's quite a sad way of entertaining yourself as a kid.
But I think I always loved the idea that I could create things. And at about like 15 or 16, I decided to take textiles in school. So that was when I started to learn how to sew.
I remember something switched where I really enjoyed watching the SHOWstudio panel discussions, and there's a few YouTube channels that would always livestream all the shows happening in Paris or London. It was probably like my late teens. I really just got infatuated with runway and creating things.
Have you seen any runway presentations recently that you really connected with? Online or in-person?
You know, this year has been so tour-based that I kind of dipped out a little bit. I'm trying my best way of keeping track of what's happening in the fashion world. Me and my stylist usually send each other bits and bobs and we’ll go like, ‘Oh, that was great.’ I feel like we always love a Simone Rocha show—that show is always really beautiful.
Actually, at the beginning of the year, I went to my first Chanel couture show, which was insane. I've never been to a couture show. There's a whole new level of decadence that you feel in the room and when you're like that close to all the garments. So that was a really cool, new experience to have.
And the Chanel shows … that budget is out of control.
It's ridiculous. It's insane. I just love how over the top it all is. The venue is so decadent. The music is so dramatic. The dresses are just—they probably weigh more than like the models themselves.
And when you’re finding your style inspiration, what’s your preferred medium? Are you a Pinterest girl? Instagram? Movies or magazines? Where are you seeing the things that you like?
I feel like my taste is probably really influenced by what kind of movies and things I would have seen as a kid. I always remember The Sound of Music. There's a scene where she tears up all the curtains and makes dresses for the kids. I feel like in my early days that really informed my style.
But now, it's just scrolling on Instagram. A lot of people say when it comes to TikTok that they’ve built their for you page brick by brick, but I feel like that about my discover page on Instagram. There's no memes. It's all fashion. It's all design. So clothes-wise, I go to Instagram a lot because it's the best way to find young designers. And then I like to go to Pinterest for bigger visual ideas, like artworks or stage designs, stuff like that.
Are there any stylish movies you've seen lately that have had that same Sound of Music effect on you?
Oh, good question. The first one that comes to mind so cliche, like not arty or cool at all. But Devil Wears Prada just did do it. I mean, maybe that doesn't count as recent anymore, does it?


It might not be recent, but it’s definitely not corny. Classics are classics for a reason. What's your favourite item in your closet right now?
I've got a Laura Ashley dress that I love. Vintage Laura Ashley dresses generally. The fit of them is so nice—they have that V-shaped waistline. I just have a weird addiction to old vintage dresses. I have a rail of them in my wardrobe.
Is there anything on your wish list right now?
I really don't make wish lists at all. This is the first time, in my early adulthood, where I can now think about nice things. But it's hard to fantasize.
I feel like these days it's either beauty-orientated, or good hair products. I've recently been really in love with both. There's a woman in London, a hair stylist named Charlotte Mensah. She's got a really beautiful brand of hair products. Having afro-textured hair, it takes such a lifetime to try and test products that work.
I always feel like with beauty products, I don't want to spend like $80 on shampoo for myself.
Exactly, exactly. Like I would love the gift. I feel like at this moment on tour as well, our life is very much showering in a grotty, horrible venue shower. So currently I've been meaning to get some really high-end shampoo just to contrast the whole experience. Get me like a hundred pound body wash just for the sake of it, you know?
Right, like you close your eyes ….
And maybe I've been like to the Ritz Carlton or something.

Speaking of, I want to talk a little bit more about the clothing and the vision for this tour. There are always jokes about celebrity couples stealing each other's style the longer they date, a lá Kourtney Kardashian going emo-lite with Travis Barker, et cetera. You've opened for Taylor Swift, Dua Lipa, Ed Sheeran, Coldplay, and you just finished a tour with Sabrina Carpenter. Did you find yourself picking up on any of their aesthetic as the tour went on?
I mean, I can't say that Chris or Ed—as much as I love them—really inspired my style. If anything, if it did rub off on me, it probably wasn't a great thing. [Laughs]. Wearing T-shirts and trousers all the time.
I feel like Dua was really cool because it was the first time coming out of COVID that I was on tour properly. And she's just so on point all the time. She's never not on point. That was just really cool to witness for three months. Like every time you see her, her outfit is insane. I think I always felt like I should dress up for the moments that people are going to see me and then, you know, on the off days, it’s whatever. But I think I really appreciated that Dua was always pristine and looking amazing. I feel like she's the one that probably rubbed off the most style-wise.
And then I also opened for Florence, and I feel like she has such an effortless way of, I don’t know, just dressing in her own way. It’s so whimsical, but effortless, you know?
RIght. Like on the off days, I imagine Florence Welch must be just as mystical as she seems.
She is, she is. There's an aura about her. To be fair, she could probably be in an Adidas track suit and still seem like she's been plucked from a different pixie land, you know?
I'm sure you saw this with Sabrina Carpenter and the sea of fans in heart dresses on The Short and Sweet tour, but another somewhat-remerging cultural phenomenon is this uptick in fans dressing for the shows they're seeing. Have you seen fans in Vertigo-inspired looks?
I have, yeah. It's really special. It’s cute because I never prescribe it too much. I've seen artists do it where there's like a whole mood board, but I'm kind of like, just come as you are. But people come and they do like the spiral on their hair that I do.
Last night, I was given this jumper that someone customized with a big spiral on it. There's always cute nail art going on, which I love. People find really beautiful ways of embroidering the spiral into loads of different things, which I love. I look at the crowd and I'm like, ‘Oh, everyone's really made an effort.’ And I think it just adds to a feeling of unity within the room.
As for the swirl motif, was there an aesthetic vision that you sought out for this album, or was it more of a natural coming together?
I think sometime around last year, I went away with some friends and creative directors that I work with. And we took two, three days to listen to the music and try to flesh it out visually.
That was where I came up with the album title Vertigo, and the album name went hand in hand with the motif. We started with artworks and they were all intentionally flipped upside down or the orientation of things were kind of not the right way around. It was just trying to reinforce that feeling of dizziness and motion.

I know you both make a lot of your own clothing, and you also produce a lot of your music. Do you feel similarities between those processes?
I do. I find it so satisfying that you can make something just like that. Right now there could be nothing, but if in two hours we sat down and got some fabric, or we sat down and got a guitar, there would be something at the end of that. It feels like a fun little superpower that we all have in a way.
It’s the fact that I am completely in control of what comes out at the other end. I think it’s probably a deeper psyche that I'm addicted to. And I think the process is fun because there's a lot of introspection and digging that you have to do to create something. You have to figure out what you like. You have to figure out your taste. You realise that like, ‘Oh, this chord makes me feel good.’ Or like, actually, I'm always drawn to using tools and calico because that combination makes me feel good. So you feel really in touch with yourself in both of those processes.
And as far as some recent looks, do you have a favourite of ones that you've created, either for the tour or otherwise?
I'm really proud of the tour outfits we've created and designed. I really got into petticoats and cages. I wanted to reverse them because you're supposed to wear cages underneath dresses to build volume, but for the tour, we've put them on top and it kind of creates this deconstructed feel. So I really love all those shapes that we've made.
I really loved my Alexandra Palace performance look as well. I always really loved the dress I made for the Brits, which was a couple of years ago now. I still don't know how I feel about my Taylor Swift dress [for the performance at Wembley Stadium], but it happened, so it's fine.
That's also the risk of these things. It's like you put it out there, you say you've made it and then you have to live with it and you go, hmm, do I like that? Probably not. So, we'll put her in the questionable book. Though, It’s still nostalgic for me now and it's going to be a core memory. So I'll live with it. It's kind of like how you feel about your prom dress. You look back and go, I probably would have changed it, but it's cute that I did that.
Natalie Maher is a journalist and legal researcher based in New York.
- Written by: Natalie Maher
- Photographed by: Tyrell Hampton
- Talent: Griff
- Creative Direction: Samantha Adler
- Production: The Avenue Production
- Casting: Papergirl
- Photography Assistant: Elliott Gunn
- Retouching: picturehouse + thesmalldarkroom
- Date: August 29, 2025

