We11done JEANS

Pronounced “well done,” Seoul-based label We11done is dedicated to forging a new kind of luxury fashion. Founders Dami Kwon and Jessica Jung first came together in 2014 to open concept boutique Rare Market, elevating Korea’s fashion scene with a curated selection of international talents alongside their own contemporary ready-to-wear. With their label, the pair digs through different art periods to nourish their propensity for contrast and experimentation—manifested as exaggerated silhouettes, artful graphics, and playful color schemes. Mixing casual ease and high style, We11done’s tailored streetwear adds refinement to daily dressing.