vowels is a made-in-Japan designer brand providing premium denim and elevated essentials for everyday life. The guiding spirit for vowels follows the Japanese philosophy of Shu Ha Ri (守破離), wherein one must master the fundamentals of a creative practice before breaking those rules and re-conceiving the form. Based in New York, the brand’s Research Library serves as an evolving source of reference, traveling globally and informing each collection throughout the design and production process.
vowels is a made-in-Japan designer brand providing premium denim and elevated essentials for everyday life.Read more
