Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - White Zero Tenn Sneakers

Hugo

White Zero Tenn Sneakers

$225 $137

Hugo - Navy Wool Hendris Trousers

Hugo

Navy Wool Hendris Trousers

$240 $156

Hugo - Navy Zero Tennis Sneakers

Hugo

Navy Zero Tennis Sneakers

$225 $135

Hugo - Black Bohemian Zip Boots

Hugo

Black Bohemian Zip Boots

$400 $280

Hugo - Black HLG 50 Gloves

Hugo

Black HLG 50 Gloves

$150 $102

Hugo - Silver E-Chain Bracelet

Hugo

Silver E-Chain Bracelet

$170 $100

Hugo - Navy Dero 194 T-Shirt

Hugo

Navy Dero 194 T-Shirt

$55 $29

Hugo - Black Daschkent Lounge Pants

Hugo

Black Daschkent Lounge Pants

$200 $112

Hugo - Black Dabul Lounge Pants

Hugo

Black Dabul Lounge Pants

$225 $137

Hugo - White Dingbo T-Shirt

Hugo

White Dingbo T-Shirt

$120 $54

Hugo - Black Dakarta Lounge Pants

Hugo

Black Dakarta Lounge Pants

$175 $117

Hugo - Black Durat Zip-Up Hoodie

Hugo

Black Durat Zip-Up Hoodie

$225 $122

Hugo - Grey Wool Malte 1941 Coat

Hugo

Grey Wool Malte 1941 Coat

$550 $369

Hugo - Two-Pack White & Red Reverse Logo Socks

Hugo

Two-Pack White & Red Reverse Logo Socks

$20 $10

Hugo - Black Virgin Wool Harlys Trousers

Hugo

Black Virgin Wool Harlys Trousers

$250 $158

Hugo - Black Check Malte 1941 Coat

Hugo

Black Check Malte 1941 Coat

$550 $347

Hugo - Black Down Baltino1941 Vest

Hugo

Black Down Baltino1941 Vest

$425 $251

Hugo - Grey Leather Gloves

Hugo

Grey Leather Gloves

$200 $106

Hugo - Navy Wool Zander Trousers

Hugo

Navy Wool Zander Trousers

$250 $143

Hugo - Two-Pack Black Brother Low Rise Boxer Briefs

Hugo

Two-Pack Black Brother Low Rise Boxer Briefs

$55 $25

Hugo - Black Away Suit

Hugo

Black Away Suit

$850 $451

Hugo - Navy Cashmere Harlys Trousers

Hugo

Navy Cashmere Harlys Trousers

$300 $159

Hugo - Two-Pack Black & Red Logo Socks

Hugo

Two-Pack Black & Red Logo Socks

$25 $11

Hugo - Black Zero_Tenn_GR Sneakers

Hugo

Black Zero_Tenn_GR Sneakers

$225 $153

Hugo - Beige Wool Malte 1941 Coat

Hugo

Beige Wool Malte 1941 Coat

$550 $369

Hugo - Black Reversed Logo Doak194 Lounge Pants

Hugo

Black Reversed Logo Doak194 Lounge Pants

$150 $108

Hugo - Black Liam Payne Edition Daschkent Lounge Pants

Hugo

Black Liam Payne Edition Daschkent Lounge Pants

$200 $106

Hugo - Black Reverse Logo Belt Bag

Hugo

Black Reverse Logo Belt Bag

$200 $94

Hugo - Black Victorian 3 Belt Bag

Hugo

Black Victorian 3 Belt Bag

$300 $156

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

$90 $67

Hugo - Black Depusi T-Shirt

Hugo

Black Depusi T-Shirt

$80 $46

Hugo - Black Daps T-Shirt

Hugo

Black Daps T-Shirt

$120 $60

Hugo - Green Wool Zander Trousers

Hugo

Green Wool Zander Trousers

$250 $160

Hugo - Black Victorian Backpack

Hugo

Black Victorian Backpack

$550 $303

Hugo - Navy Dero 194 Long Sleeve T-Shirt

Hugo

Navy Dero 194 Long Sleeve T-Shirt

$80 $42

Hugo - Black Danzio Lounge Pants

Hugo

Black Danzio Lounge Pants

$225 $133

Hugo - Two-Pack White QS Logo Socks

Hugo

Two-Pack White QS Logo Socks

$25 $11

Hugo - Black Leather E-Camu Bracelet

Hugo

Black Leather E-Camu Bracelet

$120 $62

Hugo - Black Liam Payne Edition Dougy T-Shirt

Hugo

Black Liam Payne Edition Dougy T-Shirt

$125 $75

Hugo - White Dero194 T-Shirt

Hugo

White Dero194 T-Shirt

$55 $30

Hugo - Black Reverse Logo Belt Bag

Hugo

Black Reverse Logo Belt Bag

$225 $126

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

$20 $10

Hugo - Black Solid Stripe Trousers

Hugo

Black Solid Stripe Trousers

$275 $143

Hugo - Black Futurism Tenn Sneakers

Hugo

Black Futurism Tenn Sneakers

$300 $132

Hugo - Black Dicagolino T-Shirt

Hugo

Black Dicagolino T-Shirt

$90 $56

Hugo - Black Dicago Sweatshirt

Hugo

Black Dicago Sweatshirt

$150 $92

Hugo - Black Denim Flap Pocket Jacket

Hugo

Black Denim Flap Pocket Jacket

$300 $174

Hugo - White Depusi T-Shirt

Hugo

White Depusi T-Shirt

$80 $38

Hugo - Black & Red Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Red Reverse Logo Low-Rise Boxer Briefs

$45 $22

Hugo - Black & Yellow Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Yellow Reverse Logo Low-Rise Boxer Briefs

$45 $23

Hugo - Black San Giovanni Long Sleeve Polo

Hugo

Black San Giovanni Long Sleeve Polo

$200 $114

Hugo - Black Derol194 Long Sleeve T-Shirt

Hugo

Black Derol194 Long Sleeve T-Shirt

$80 $46

Hugo - Black Down Melmus1941 Jacket

Hugo

Black Down Melmus1941 Jacket

$775 $550

Hugo - White Oxford Ermann Solid Shirt

Hugo

White Oxford Ermann Solid Shirt

$125 $85

Hugo - Black Cult Buckle Boots

Hugo

Black Cult Buckle Boots

$400 $272

Hugo - Black Virgin Wool Balno 1941 Coat

Hugo

Black Virgin Wool Balno 1941 Coat

$500 $365

Hugo - Black Zero Hito High-Top Sneakers

Hugo

Black Zero Hito High-Top Sneakers

$260 $185

Hugo - Black Felip-Sg Belt

Hugo

Black Felip-Sg Belt

$200 $142

Hugo - Navy Wool San Antonia Turtleneck

Hugo

Navy Wool San Antonia Turtleneck

$175 $105

Hugo - Navy Dingbo T-Shirt

Hugo

Navy Dingbo T-Shirt

$120 $48