Izzue PANTS

For more than 20 years, izzue has been at the vanguard of Hong Kong iconoclasm and style with its eclectic streetwear staples. Founded in 1999 by Sham Kar Wai as an in-house label for multibrand giant I.T Group, izzue has become a hallmark of Asian fashion. Its aesthetic fuses grunge with influences pulled from skate culture, British utilitarian styles, and military wear. The Army collection offers everything from relaxed technical jackets to khaki trousers and shirting with boro-style stitching. True to its motto, “live it real,” the label’s ethos of cross-cultural authenticity has led to high-profile collaborations with artists and brands such as Banksy, NEIGHBORHOOD, and Reebok. izzue designs unconventional, easy-to-wear garments for style-conscious individualists.