Fred Perry SHORTS

Professional tennis player Fred Perry founded his namesake clothing line in 1952, and the decades since have seen everyone from mods to skaters embracing the label’s casually refined aesthetic. The brand’s current offering stays true to form while introducing contemporary styles, including crew necks and track jackets in rich new colorways and half-zip knit tops that propose an alternative to traditional polos. Signature details like double-striped cuffs and laurel wreath logos remain central to the Fred Perry identity, adding instantly recognizable charm to a selection of everyday staples and formalwear. With a strong lineage and a finger on the pulse, Fred Perry continues its legacy as a timeless and reliable name in menswear.