Byredo SELF-CARE

Founded in 2006 by Ben Gorham, Byredo takes its name from the Old English redolence—sweet smelling perfume. The Scandinavian luxury fragrance label finds inspiration in Gorham’s Indian heritage, approaching scent creation from both a historical and contemporary perspective. With a degree in fine arts from Stockholm Art School, Gorham distills memories, emotions, and abstract concepts into a range of luxury lifestyle products renowned for their ability to activate unique sensory experiences. Warm florals contrast against woody undertones, just as crisp, clean notes compliment muskier scents. Utilizing the highest quality ingredients, the Byredo universe encompasses everything from eau de parfums and candles to body lotions and washes. At the cutting edge of fragrance creation, Byredo continues to expand the horizons of the sensory landscape.