AREA PANTS

AREA’s contemporary womenswear and accessory line proposes a glitzy and debonair take on daily dressing. Founded in 2014 by Beckett Fogg and Piotrek Panszczyk, AREA is the result of the designers’ curiosities about beauty ideals—both how they evolve and remain constant over time. Named after the trendy ‘80s Manhattan nightclub, the New York-based brand’s designs honor the eclectic reputation of its namesake. With expert embellishment, the crystal-adorned designs—including headpieces, knitwear, blazers, and lounge pants—have gained a cult following between artists and celebrities alike. Uniting whimsy with a refined and energetic aesthetic, AREA creates dramatic pieces for everyday styles.