Iles Formula brings the red carpet experience to at-home hair care with a collection of signature formulas developed over a decade of meticulous research. The New York–based label, founded in 2015 by acclaimed celebrity hairstylist Wendy Iles, offers an array of gentle formulations that deliver instant results for all hair types. Made with natural ingredients responsibly sourced from around the world, the brand’s selection of shampoos, conditioners, masks, and serums features antioxidants, vitamins, essential oils, and Japanese silk proteins, while luxurious accessories include soft microfiber hair towels designed to dry without friction. A leader of hair-care technology, Iles Formula nurtures beauty and wellness from the outside in.