HELMSTEDT KIDS' OUTERWEAR

In 2018, Scandinavian designer Emilie Helmstedt launched Copenhagen-based HELMSTEDT—a whimsical ready-to-wear atelier treasured for its signature blend of effortless silhouettes and original, hand-painted prints on comfortable fabrics. Perfectly suited to the cool kids of today, the label’s offerings incorporate playful illustrations, rippling hems, and loud pastels to encourage funky and experimental self-expression through style. Bibs, bonnets, and pajama onesies for babies are patterned in delightful motifs inspired by flora, fauna, and festive winter scenes. A beacon of free-spirited play, HELMSTEDT reminds the world that clothing ought to be fun.