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Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury ready-to-wear in a 1966 collection called "Rive Gauche," synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. Yves Saint Laurent, under the creative direction of Hedi Slimane since March 2012, continues to position itself at the summit of the luxury universe. Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.