Soft Purple for the Soul

Stop and Smell the Lavender with Mounser, Nanushka,
Bottega Veneta, and More

    While Pantone dubbed “Viva Magenta” the color of the year for 2023, other trend forecasters were picking up on purple. More specifically, a pastel shade known as “Digital Purple” has been noted for its alleged healing and calming qualities. From ice rollers to comfy kids shoes, we’ve rounded up some soft purple favorites that are always in season.

    Scroll on for soothing energy.

    Featured In This Image: Mounser earrings.

    If a marshmallow evokes a cloud, these earrings bring to mind the dreamiest of sunsets—a perfect pairing of purple and orange.

    Model wears Anna October bralette.

    Looking for the type of bra you won’t want to remove immediately upon returning home? Consider this silky number from Anna October, featuring a sweetheart neckline and elasticized scalloped trim.

    Model wears Nanushka sweater.

    Ideal for cozying up on the couch or bundling up for a walk outdoors, Nanushka’s lilac merino wool-blend sweater is a year-round wardrobe staple.

    Featured In This Image: Quiet Hours facial ice roller.

    Nothing beats a refreshing start to the day for your face. Reduce puffiness and the appearance of redness, all while conjuring some lavender vibes.

    Featured In This Image: Bottega Veneta cardholder.

    With six card slots and one more for “central notes,” Bottega’s got you and your errand run essentials covered with the softest purple vessel.

    Model wears Crocs clogs.

    To make mornings easier, get out the door in no time by slipping these comfy pastel Crocs on your little one.

    • Date: February 21, 2023