Y-3, the long-running collaborative venture between sportswear giant adidas and legendary Japanese designer Yohji Yamamoto, refines its focus on high-tech performancewear with Y-3 SPORT. Exploring the possibilities at the intersection between high-end fashion and athletic apparel, the diffusion label implements up-to-the-minute innovations like adidas’s freshly improved Boost cushioning, lightweight adizero, Primeknit fabric, and fatigue-reducing Techfit technologies. Blending this pragmatic athleticism with Yamamoto’s inimitable design aesthetic, Y-3 SPORT promises to deliver the best of both worlds. The collaboration is all the more compelling for Yamamoto’s trademark aversion to science and its role in contemporary society, and yet his latest foray is doing no less than advancing the acceptance of new, refined sci-fi materials within the high fashion vernacular. The label's hyper-futuristic silhouettes cut through the noise of big city fashion’s ornamental tendencies, as next-level functionality gives design-conscious athletes new unmatched options.
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