A new generation of streetwear emerges in the alternate universe of Gosha Rubchinskiy, who founded his eponymous brand in 2008. The Russian designer’s skate culture-inspired ready-to-wear recalls 1980s hip-hop and Soviet-era street style while establishing its own powerfully contemporary aesthetic. Classic crewneck t-shirts and sweatshirts come emblazoned with logo prints in Cyrillic and Mandarin, and logos combining the flags of the Russian Federation and the People’s Republic of China contribute a tongue-in-cheek nod to the two nations’ political tensions. Introducing womenswear for Spring 16, Rubchinskiy adapts his Eastern Bloc aesthetic to unisex staples given a new, feminine context.
To find out more and learn how to opt out, please visit our