From its beginnings in 2010, London menswear label Cottweiler has quickly emerged as a key player in fashion-forward sportswear with its singularly avant-garde, minimal-futurist aesthetic. Headed by designers Ben Cottrell and Matthew Dainty, Cottweiler moves the legacy of British sportswear into a new epoch defined by technology and gender fluidity. Its collection of tracksuits, lounge pants, and tops stand out for their unisex, hyper-utilitarian form, achieved through removal of shoulder seams, meticulous simplification of silhouette and understated colorblocking of performance materials. Assembling ideas gleaned from new-age cults, cutting-edge fabrics, and transparent synthetics, Cottweiler’s monochromatic ‘wellness-wear’ mystique seamlessly blends the practicality of athletic apparel with the sheen of high-end design concept.
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