Tokyo-based women’s denim brand Blue Blue Japan launched in 1996. Offering a Japanese aesthetic take on American denim, its moniker is a nod to the line’s affinity for indigo. Oxford and twill shirts, jackets, and jeans are exceptionally crafted in natural fibers and finished with artisanal wash processes, while their forays into knitwear are dyed in understated, painterly motifs.
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