With a string of sold-out design collaborations and a stint as contributing editor to British Vogue under her belt, it was only a matter of time before multi-hyphenate style icon Alexa Chung established her own namesake womenswear label. Launched in May 2017, ALEXACHUNG offers a covetable range of women’s ready-to-wear, accessories, and shoes, alongside an array of wardrobe staples, which Chung describes as ‘daily luxuries.’ Knit wool sweaters, menswear-inspired shirting and coats, miniskirts, and smart heels channel the designer's famously idiosyncratic style, a uniquely English blend of nostalgic femininity and tomboyish insouciance. Graphic t-shirts and sweatshirts adorned with Chung’s personal doodles, are paired with cool straight-leg and flared jeans, bomber jackets, and high-rise trousers.
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