Since their first collaboration in 2014, German footwear giant adidas Originals continues to forge their ongoing partnership with artist Pharrell Williams, whose dynamic spirit embodies each of his colorful designs. Driven by a desire to unite human beings through love, passion, and energy, he launched the ‘Hu’ collection last year, an abbreviation for ‘human race’, ‘human being’ and ‘human-kind’. Bright pinks, pastel greens, and icy blues illuminate the brand’s woven PrimeKnit sneakers and cult-favourite Stan Smiths, while the brand’s classic tennis shoes resurface in solid colors and a smooth leather finish. Infusing his vivid imagination with an inclusive vision of humanity, Pharrell Williams harmonizes socially-conscious fashion with authentic athletic footwear.
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