Some Ware is defined by its distinctive graphic and typography-based approach to clothes. Founded in L.A. by photo magazine mogul Brendan Fowler and art/design world veteran Cali Thornhill DeWitt, the label plays off its founders’ idiosyncratic, wide-ranging interests, using clothing to more deeply explore the processes of identity-making, reception, and temporality. Some Ware’s visual identity concentrates around strong, focused concepts, favoring capsule collections issued in small runs. Unique t-shirt styling makes use of ingenious placement of image and text for a thoroughly fresh impact. Primary color tops are complimented with an expanding range of unique, limited release smock dresses and workwear influenced trousers, making use of minimal silhouettes, innovative patternings, and repurposed materials to tell new stories.
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