Kirin

The playful experimentation that propelled Berlin-based DJ, producer, and fashion icon Peggy Gou into the spotlight of modern electronic music has found a new outlet with the launch of her women’s streetwear label, Kirin. After performing at an Off-White event, Gou was approached by industry powerhouse New Guards Group to channel her creative prowess into fashion design, spurring the parent company’s establishment of its first womenswear-focused brand. Named after Gou’s most-loved animal—the giraffe—in her Korean mother tongue, Kirin is largely a reflection of the multi-talented artist’s vibrant personal style and energetic personality. Gou manifests her stylistic inclinations in Kirin’s trademark color-blocking, easy-to-pair two-piece sets, and irreverent faux-fur and vinyl constructions, with the aim of equipping wearers with the boost of confidence she gets from her own wardrobe. Kirin’s signature graphics allude to divergent aspects of Gou’s life: Korean mythological motifs, including the lion-like beast ‘Haetae,’ evince an embrace of her heritage while club culture graphics illustrate her deep affinity for nightlife culture. Gou’s individuality is woven among Kirin’s vivid threads, setting the label apart from conventional approaches to women’s streetwear.

Kirin - Black Leather Colorblocked Coat

Kirin

Black Leather Colorblocked Coat

$2350 $1105

Kirin - Green Short Trench Coat

Kirin

Green Short Trench Coat

$1430 $572

Kirin - Black & Yellow Colorblocked Leather Miniskirt

Kirin

Black & Yellow Colorblocked Leather Miniskirt

$990 $535

Kirin - White Haetae Furry Bomber Jacket

Kirin

White Haetae Furry Bomber Jacket

$920 $506

Kirin - Black Smile Hoodie

Kirin

Black Smile Hoodie

$735 $441

Kirin - Black Knit Piping Dress

Kirin

Black Knit Piping Dress

$1065 $426

Kirin - Black Denim Typography Jacket

Kirin

Black Denim Typography Jacket

$990 $396

Kirin - Black Denim Haetae Jacket

Kirin

Black Denim Haetae Jacket

$825 $330

Kirin - Silver Reflective Jumpsuit

Kirin

Silver Reflective Jumpsuit

$810 $324

Kirin - Off-White Faux-Fur Smile Bucket Hat

Kirin

Off-White Faux-Fur Smile Bucket Hat

$515 $273

Kirin - Black Piping Cut-Out Track Jacket

Kirin

Black Piping Cut-Out Track Jacket

$625 $256

Kirin - Green Faux-Fur Smile Bucket Hat

Kirin

Green Faux-Fur Smile Bucket Hat

$515 $247

Kirin - Red & Black Tech Knit Dress

Kirin

Red & Black Tech Knit Dress

$515 $242

Kirin - White Embroidered Haetae Sweatshirt

Kirin

White Embroidered Haetae Sweatshirt

$495 $203

Kirin - Black Embroidered Haetae Sweatshirt

Kirin

Black Embroidered Haetae Sweatshirt

$495 $203

Kirin - Black & Multicolor Typo Jeans

Kirin

Black & Multicolor Typo Jeans

$460 $198

Kirin - Black & Multicolor Haetae Jeans

Kirin

Black & Multicolor Haetae Jeans

$460 $193

Kirin - Black Piping Track Pants

Kirin

Black Piping Track Pants

$475 $190

Kirin - White & Multicolor Typo Trousers

Kirin

White & Multicolor Typo Trousers

$475 $190

Kirin - Black Denim 'Kirin' Typo Bucket Hat

Kirin

Black Denim 'Kirin' Typo Bucket Hat

$440 $185

Kirin - Green Latex Miniskirt

Kirin

Green Latex Miniskirt

$420 $168

Kirin - White & Multicolor Typo Shirt

Kirin

White & Multicolor Typo Shirt

$385 $154

Kirin - Black & Multicolor Virgin Wool Oversized Smiles Scarf

Kirin

Black & Multicolor Virgin Wool Oversized Smiles Scarf

$245 $140

Kirin - Red Latex Miniskirt

Kirin

Red Latex Miniskirt

$325 $133

Kirin - Off-White Haetae T-Shirt

Kirin

Off-White Haetae T-Shirt

$295 $133

Kirin - Black Logo T-Shirt

Kirin

Black Logo T-Shirt

$245 $103

Kirin - White Basic Logo T-Shirt

Kirin

White Basic Logo T-Shirt

$245 $103

Kirin - Orange Logo T-Shirt

Kirin

Orange Logo T-Shirt

$245 $100