Helmut Lang

Self-taught Austrian designer Helmut Lang launched his namesake label in 1986, with his slim tailoring, cult favorite denim, tech fabrics, and minimalist aesthetic influenced by contemporary art coming to define the “anti-luxury” aesthetic of the 90s. The New York-based label, independent of its founder since 2005, brings an emphasis on architectural shapes, modern constructions, and strong but subtle details to its casual yet streamlined separates. Tank tops and hoodies with asymmetrical constructions, innovatively textured leather boots and platform sandals, and beautifully draped dresses capture a gritty yet ethereal feeling perfectly suited to contemporary urban fashion.

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